The North Coast AVA is an American Viticultural Area in the state of California that encompasses grape-growing regions in six counties located north of San Francisco. The boundary of this AVA encompasses many smaller wine appellations, which generally have higher consumer appeal and therefore higher commercial value. Wine produced primarily from grapes grown in any one of these appellations will likely carry that appellation on its bottle label rather than the North Coast AVA designation. The North Coast AVA designation is primarily used on bottles of wine created by blending wines from several counties or American Viticultural Areas.