Study reveals shifts in alcohol consumption since COVID-19
Mendocino County’s wine industry is experiencing shifts in consumer drinking habits influenced by the Covid-19 pandemic. A recent study highlights significant changes, driven by health and wellness concerns. Younger generations, particularly Gen Z and Millennials, are favoring non-alcoholic options, while older consumers maintain a preference for wine, valuing its sophistication and quality.
For Mendocino winegrowers, adapting to these trends is… Read the rest
